YouTube On-Page SEO – Video Optimization Case Study

I think you will agree with me that ranking a Video in YouTube search for the targeted keywords is the holy grail of YouTube.

 But there are so many opinions on how to best optimizing a video title, description, tags, video script, thumbnail to make it rank. 

I bet every time you upload a video, you question yourself if you’re doing everything right, despite all that you’ve learned so far…

Well, in this post you will know how to do it 100% perfect score.

How am I so sure?

Because I will test every type of variation I came about in my 10 years of experience.

 This is how the test will be performed: 

  • I will get 10 keywords I know will rank on the first page of Google and YouTube.
  • I will make 10 good quality videos between 5 and 10 minutes each and target those keywords.
  • I will then upload all of them testing all the different variations below:
  • I will also take into account this article to perform the tests: https://www.briggsby.com/reverse-engineering-youtube-search.

Title:

  • Keyword in beginning Vs keyword in Middle/Last
  • All caps Vs Title Caps
  • Short title Vs long title
  • Emojis Vs No emojis
  • Present year in the title Vs no year
  • Keyword twice in title Vs just once
  • No title (but description & tags) Vs title (and description & tags)

Description:

  • Short description Vs long descriptions
  • Links to social networks Vs no links to social networks
  • With hashtags Vs no hashtags
  • LSI keyword Vs no LSI keywords
  • Main keyword in first-line Vs no keyword in the first line
  • No description Vs description
  • Timestamps YouTube Vs no timestamps
  • Links to other relevant sources Vs no links to other resources
  • Links to other related videos Vs no links to other related videos
  • Dummy Description Vs Description using SuferSEO

Tags:

  • 1 tag Vs 3 tags Vs full tags
  • Long tags Vs short tags (very closely related)
  • Main keyword in tags Vs no main keyword
  • Tags Vs no Tags
  • LSI keywords Vs no LSI keywords – https://ultimatekeywordhunter.com/
  • Google related Vs no google related
  • Adwords keywords Vs no Adwords keywords
  • Video Marketing Blaster Vs no Video Marketing Blaster tags
  • VidIQ tags Vs no Vidiq tags
  • Tube Buddy tags Vs no Tube Buddy tags
  • Rapid Tags Vs No Rapid Tags

Translations:

  • Translations vs no translations – 5 Languages

Video File:

  • Name in the video file Vs no name in the video file
  • Additional meta-information on the video file Vs no meta

Thumbnails:

  • https://cloud.google.com/vision/ – Check if different results influence rankings
  • Images indexed in Google with closed matched entities Vs no closed matched entities
  • Symbols related to the title & Content Vs no symbols
  • Check is Keyword in Thumbnail influence Rankings Vs no Keyword in Thumbnails
  • Test if Keyword in Thumbnail Filename Influence Rankings Vs no Keyword in File
  • Test if meta Information besides Filename Influence Rankings Vs no meta

Script/Subtitles:

  • Main Keyword present 2% Vs 5% vs 10% vs 20%
  • LSI Keywords Present Vs no keyword present – https://ultimatekeywordhunter.com/
  • Insert Other related keywords and if they influence rankings for those same keywords – Ranking for multiple keywords

Once I have the Keywords and Videos are created, I will start doing the tests.

At every test, i will post the results in the following section. Available to Subscribers Only:

Content Available to Subscribers
Login or Register to Access the Content. Click here to REGISTER.